| Local Events |
Usability Bootcamp 2-Day Workshop
Locations and dates: Boston, MA - August 5 - 6, 2010 and San Francisco, CA - August 19 - 20, 2010
Join us in Boston or San Francisco for two days of insights! Perfetti Media created the Usability Bootcamp to share
proven techniques to improve your user research, usability testing, and design evaluation skills.
YOU’LL LEARN HOW TO:
- Plan and conduct interviews with users in their environment.
You'll see how to observe critical details about your users that just isn't possible with other techniques.
- Develop user personas from your user research. We will walk you through a proven and easy-to-learn method for developing personas.
- Create a fully working paper mock-up of any proposed design, which you can use to collect usability data through usability testing.
- Take advantage of advanced usability methods only practiced by the most experienced design teams.
Among the techniques you'll learn about: 5 second page tests, comprehension tests, catalog-based tests,
surrogate testing, and inherent value tests.
- Conduct remote research with users. We will share the most effective techniques for conducting usability tests remotely.
- Recruit the right users. You'll see simple techniques for writing a good screening questionnaire that quickly identifies
the perfect participants.
- Write tasks that get you the answers you want. You'll review examples of both good and poor scenarios.
- Become a better facilitator. You'll learn proven techniques for keeping the participants relaxed while they
share their frustrations and delights with the design.
- Analyze the test results. You'll see how to decide what to report and how it can best help your particular audience,
whether it's senior management or members of the technical staff.
EARLY PRICING - SIGN UP BY JULY 29TH using promotion code STCSF2 and attend the Bootcamp for only $795 —
a savings of $300 off the final registration price!
FREE GIFT - TWO USER EXPERIENCE BOOKS
Sign up for the Bootcamp and we’ll also give you a free gift: copies of the books, Remote Research and Prototyping.
Learn more at Perfettimedia.com
Free Webinar
Free webinar on the basics of trademark law by Kevin Houchin, a
lawyer who's a member of SpeakerSite.com. This seminar should interest
many STC members. This is a discussion of one of the areas where
business, branding, creativity, and law overlap. The seminar also
includes a discussion of some aspects of social networking media.
The audio and slides are available
at the following URL: http://tinyurl.com/7degpd |
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| Other |
APIs and SDKs: Breaking into and Succeeding in a Specialty Market
Saturday, August 28, 2010
8:30 a.m.–5:00 p.m.
Best Western Pony Soldier Inn
9901 NE Sandy Blvd.
Portland, OR
Presented by API/SDK documentation expert Ed Marshall, Marshall Documentation Consulting in Boston
Cost: $195 per person (includes breakfast and lunch)
Since the early 1990s, the demand for application programming interface (API) and software development kit (SDK)
documentation for developers has grown rapidly and shows no signs of declining. At the same time, there’s a shortage
of writers in this niche. They enjoy a steady income, higher hourly rates, and often the luxury of telecommuting.
Contrary to some perceptions, API/SDK writers are typically not computer programmers. They're technical writers
who are detail oriented, who know how to glean information for documentation by reading developers' code and communicating
well with developers. Although having familiarity with one or more programming languages is important, technical writers
can leverage skills they already have to add value to API/SDK documentation, such as the ability to organize information,
recognizing where important gaps in the content exist, and providing consistency in content and use of terms.
How do you enter and succeed in this market? Join Ed Marshall, a nationally recognized expert in API/SDK writing,
for an introduction to this world of writing documentation for software developers on Saturday, August 28.
During this all-day, hands-on workshop, you will learn:
- What APIs and SDKs are and the similarities and differences
between them.
- Who uses APIs and SDKs and why.
- The benefits and drawbacks of API/SDK writing.
- How to gather information, primarily by reading the software
code. For example, which files do you read? Which programming
keywords are important?
- What information you can get from the source code and what to
look for. What information you can’t get from reading the source
code.
- Hands-on exercises using Doxygen and Javadoc to generate typical
online documentation from a set of C and Java source code files.
- The skills you need to succeed, including common programming
concepts, software applications used for creating these documents,
and tips for adding value based on your technical knowledge.
- Where to find training.
Ed will also show examples of typical API/SDK documents and demonstrate the software tools used to
generate documentation from the developers’ source code. He will allocate ample time for participants to
practice with these tools. Laptops are needed to complete the hands-on exercises. All the software needed
will be provided by the instructor for installing on your laptop.
About the Instructor:
Ed Marshall is an independent technical writing consultant and sole proprietor of Marshall Documentation
Consulting, with more than 22 years of experience. He specializes in APIs/SDKs (application programming
interfaces/software development kits), Web services products, and other types of documentation aimed at
developers. Throughout his career, Ed has developed expertise in using tools to "let the computer do the work,"
such as advanced tools for editing files, comparing files, and searching and replacing text in files.
Ed is a popular speaker at a variety of professional development conferences, locally and nationwide.
His previous appearances include events sponsored by the Society for Technical Communication (STC), WritersUA,
and DocTrain. Contact Ed at ed.marshall@verizon.net.
For travelers from out of town:
The hotel has a free shuttle to and from the Portland International Airport. The airport is a 15-minute drive
from the hotel. Parking is free at the hotel, if you drive there.
Tabby Cat Communications negotiated a special rate with the Best Western Pony Soldier Inn for overnight guests
enrolling in this course. It's $89/night, plus tax.
To receive this special rate, call the Best Western Pony Soldier Inn directly at (503) 256-1504. Please note that
this rate is not available if you book your room through the Best Western's website.
For more details and to register, see http://www.tabbycatco.com/2010-08-28.html.
We hope to see you in Portland!

Job Seeker Bootcamp
STC announces a FREE program for members who are currently seeking employment or contracts.
In this tough economic climate, STC would like to extend a helping hand to those conducting job searches.
While members have free access to the Job Seeker Boot Camp, as well as many other benefits, STC has made this program
available to nonmembers for the affordable rate of $65. So if you have friends or colleagues seeking employment,
be sure to tell them about this special offer.
The STC Job Seeker Boot Camp includes four elements to help the effectiveness of your search:
- FREE access to the STC Career Center where NEW job postings
specific to technical communicators are listed and shown to members
EXCLUSIVELY FOR 14 DAYS before they are released to the public.
STC recently partnered with the top recruiters in the tech comm
field to post the best job openings on our Career Center.
- FREE access to a dozen-plus articles written by and for technical
communicators about how to distinguish yourself, how to identify
hidden job markets, what questions to expect during the interview,
and how to increase your perceived value to your next employer.
The work of technical communicators is an important contribution
to a company’s bottom line. Learn what to emphasize when describing
the value of your accomplishments.
- FREE access to audio podcasts by well-known STC recruiters.
John Hedtke and Jack Molisani speak on topics such as: mistakes
technical communicators make during job searches, résumé tips,
creating buzz about yourself during your search, and how to ace
the interview.
- FREE access to the latest STC Salary Survey to help you establish
your value during negotiations. The survey also shows how technical
writers have shifted from state to state or metropolitan areas,
where salaries are holding firm, and where the largest increases
in salaries have occurred. Learn what the average, median, and
90th percentile salary are for technical writers in your area.
HOW THE PROGRAM WORKS
The STC Job Seeker Boot Camp is presented as an additional FREE benefit for members.
http://www.stc.org/membership/job-seeker-boot-camp-intro.asp
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